Remodeling a living room can be easy if you have a plan. In order for the opening to be planned on time, we decided to help you. We have created a Salon Planner for you. In the following, follow the instructions, follow the dates and manage the completed tasks, and the Salon Planner will be the best guide that will guarantee the smoothness of the project, because it will always remind you of those things that are mostly missed.
6 MONTHS UNTIL OPENING
• Choose a location
Location is important, but good locations cost money (rent or purchase), so it's worth writing down the key attributes of a new salon's location, and arranging that list in order of priority. The size of the space, the availability of parking, the proximity to the city center and public transport are all important, but highlighting those that are decisive from those that are desirable will better enable you to choose the best space according to your budget.
• Find out what the location has to offer
The location you found has certain rules and regulations. Whether the space is part of a residential building or is in a shopping center means that you should stick to the same. Find out what they are so that it doesn't happen that you shouldn't do something and you were counting on it.
• Start planning
How to get the most out of the space, what services to offer in the salon and how Salon Premium can help you. To get started, make a detailed business plan that must include a financing plan, as well as income and growth projections. This plan should define your work and will be a valuable tool for negotiating with architects and contractors should you hire them. As part of your plan, you need to decide what type of services you want your salon to offer. Compile a list of services you want to offer and a list of additional benefits; head bath with shiatsu massage, or just the relax version, a special area for treatment services in a relaxing atmosphere, manicure, cosmetic services, coffee machine, minibar, LCD TV with many programs, free Wi-Fi connection, etc. Also take care of some others details, whether you want technical and styling jobs to be separated or how much space you want to use for the waiting room.
• Space design
The appearance of the salon is everything, and everyone already knows that. We recommend that you use professionals for the interior design of the salon so that it can be used to its fullest. Interior designers will help you create a plan that has all the necessary elements, and they will also help you not to miss some things, which is often the case when you do the interior decoration yourself. The interior designers that Salon Premium cooperates with will listen to you carefully and create a computer floor plan with practical furniture and equipment positions that allow easy movement of clients in the salon.
4 MONTHS UNTIL OPENING
• Installation check:
After you have found the location, start checking how your space is doing with the installations. Will the gas, plumbing, electrical installations, drainage, boiler, etc. be adequate for your short-term and long-term plans?
• Find contractors:
Check their references and whether they are registered as a legal entity. Who will perform the works? Installing laminate, ceramics, painting walls, carpentry, knauf, etc.
• Branding planning:
Branding and what to do: logo, website, business cards, brochure, etc. Write a short description of your envisioned visual identity and who your target audience is. This will later help the designers to creatively create a visualization of the salon and your overall image -a. Don't forget that creating your visual identity takes creative time, so be careful with your time.
3 MONTHS UNTIL OPENING
• Equipment suppliers:
Find suppliers for equipment such as telephones, computers, alarms, coffee machines, water heaters, etc. You don't want to end up with an overcomplicated computer system or an undersized water heater.
Now you already have a finalized salon concept (floor plan), it's time to start working on yours image in. Use a short description of your imagined visual identity, the one you created in the 4th month before the opening, to discuss with designers about logo design, brochure design, loyalty card design, vouchers, etc.
• Prepare your website or Facebook/Instagram page:
Decide exactly what type of website you want: standard, interactive and/or web sales (webshop). Also, you need to register a website domain eg salonpremium.com. Try to make it something simple that will be easy to remember.
• Choose and order salon furniture and equipment:
Use your new visual identity and salon concept (floor plan) created for you by the designers and choose hairdressing furniture and equipment . Salon Premium can help you find the most suitable furniture and equipment that will match your new visual identity, floor plan and budget from our huge offer. Once you have chosen the furniture and equipment, colors and materials, a 3D projection of the salon can be made because we still have enough time.
2 MONTHS UNTIL THE OPENING
• Start looking for staff:
Start looking for staff at the latest in the 8th week, because you need to take into account the time you have to set aside for conducting interviews and checking the practical experience of new staff.
Good places to find new staff are:
• Web portals of the labor market
• Advertisements in newspapers and specialized magazines for hairdressers and beauticians
• Ask your colleagues
• Social networks (Facebook or Instagram)
• Select products for service and retail:
Browse what products are offered for service and retail and choose the ones that will suit your salon best. Salon Premium offers you products from well-known global brands such as Parlux , Babyliss PRO, Tondeo Solingen, FreeLimix, 3ME, KYO, Cotril, Denman and other high-value products such as disposable towels or hair wraps, etc. With our expert advice, we can help you choose the best purchase option to make the most of your budget.
1 MONTH UNTIL OPENING
• Start the promotion:
Create posters for your salon's window while it's being decorated, announcing its upcoming opening. They are not expensive to make, and using high-quality images and a description of your services will create the interest of passers-by.
• Plan the opening strategy:
The opening of the salon is the most important event, so take care to use its potential. Consider special offers for the entire first month after the opening of the salon. Present your salon to companies, night clubs and bars, i.e. those who surround you. Plan local advertising, guerilla marketing, etc. Make invitations.
• Create promotional materials:
Order business cards, price lists, brochures and all other promotional materials that you will need on the opening day.
• Plan the opening:
Opening a salon is the best way to announce your new salon and get the publicity you need. The goal is not to throw a party for the opening, but to use that time to promote it. Don't forget to invite your key clients, representatives of local companies, bars, etc. If you know a famous person, take the opportunity to have them come. Choose the opening day, but the day on which the salon is certainly ready. For the opening, get food, drinks, glasses, preferably a waiter, design a fun part, prepare invitations, a guest list (for later checking who came), decorations of flowers, balloons, etc. Book a professional photographer because you will use these pictures for the website later , promotions in newspapers or magazines or on social channels.
Make sure you understand everything about the new program for running a business on a computer, whether you know how to operate an alarm, an entertainment system (music line), but also whether you know everything about the products that will be used by you during service and retail sales.
3 WEEKS UNTIL OPENING
• Announce the opening
Send an ad in the magazine or through Facebook/Intagram channels and send invitations to existing clients. Include in the invitations your new logo and a description of the services that will be on your price list.
• Order accessories:
Make a list hairdressing accessories such as bobby pins, hairpins, clips, foils, towels, brushes, scissors, etc. In this way, they will prevent you from forgetting something.
2 WEEKS UNTIL OPENING
Make sure you have everything before the inspection arrives to inspect the premises. Do you have enough fire extinguishers, first aid, certificates and everything else that is necessary. If you are going to have a retail store in your offer, call the inspection service first, which determines the minimum technical conditions, and you will find out firsthand what you need to get the necessary permit to start work.
1 WEEK UNTIL OPENING
• Make a meeting with the staff
Get the staff together for an orientation session for the first five weeks of opening to keep things running smoothly. Thus, the way of selling products in retail, then the schedule of duties in the salon, the schedule from receiving the client to the salon to seeing them off.
• Shelves: unpack the product boxes and arrange them on the shelves.
• Buy magazines
Go to the store and buy the latest issues of the magazine and don't forget the champagne for the opening day.
1 DAY UNTIL OPENING
• Clean the salon well to give it a fresh look.
• Get beautiful, fresh flowers in colors that will match the new space.
Enjoy. It took a lot of time and effort to get here. Make sure you talk to as many guests as possible because your work has just begun 😉.